Mahaashay



Jun 2017

Visual Identity
Design
Art Direction
Creative Direction

Info    Mahaashay is a contemporary menswear label focussing on curated Indian handmade fabrics and materials. The name ‘Mahaashay’ is a Hindi word for ‘Gentleman’. For a man of refined taste and manner, creating a distinctive logo was necessary.

The logo’s unique rendition is inspired by the consonant “म” for “M” in Devanagari script and an aniconic phallic symbol commonly found in India. The form is been created keeping in mind flexibility of usage across different mediums and materials.




© Deepu Sasi Kumar  2018