Royal Enfield

Info   22 feet team proposed a website redesign for Royal Enfield for their international customers.

The design vocabulary was devised to include community aspect of motorcycling while making the product discovery easier. Video content was seamlessly integrated into the website without causing any interference with the information flow.

Insights were taken from their existing website to figure out the user journey/behaviour and integrate it in the proposed redesign.


Design Direction
Visual Design
Information Architecture


Royal Enfield

22Feet Tribal Worldwide